A INTRODUCTION TO SEARCH ENGINE MARKETING.
'How my prospects going to find my website?' en how am I going to attract more visitors to my website? These are some of the questions pop into your head when you just starting out with launching a website. Search engine marketing can make it possible to get visitors to your site and make conversions. It might give you a good feeling to have tons of visitors to your site, if these visitors do not buy your service or your product. You will not make any profits. To set a targeted campaign you got to separate your self with a strategically technique, structure and content.
THE POSSIBILITIES OF SEARCH ENGINE MARKETING.
* Advertise in the search engines/sponsored links/sponsored search results.
This method of advertising will make sure your ad will show up in the search engines on the sponsored ads side, when you optimize your site for a certain search term. You can use PPC campaign to make sure that visitors will find your site. Once they click on the ad visitors will be led to your site from the search engine. The advantage of Pay Per Click method is that your ads will show up on the sponsored ad section, you only have to pay once the visitor click on your ad. If they do not click on your ads, you still have the advantage that you get your sites name known.